{"id":1365,"date":"2023-06-14T11:59:21","date_gmt":"2023-06-14T09:59:21","guid":{"rendered":"https:\/\/www.test-institut-etudes.com\/non-classifiee\/price-test\/"},"modified":"2024-12-19T09:16:33","modified_gmt":"2024-12-19T08:16:33","slug":"price-test","status":"publish","type":"post","link":"https:\/\/www.test-institut-etudes.com\/en\/case-studies\/customer-user-knowledge\/price-test\/","title":{"rendered":"Price test"},"content":{"rendered":"\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-f4272ac5 pt-0 pb-0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-acf header-responsive \">\n\t<div class=\"wrap\">\n\t\t<picture>\n\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/test-prix.webp\" \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/10\/img-solutions-header.webp\" alt=\"\" \/>\n\t\t<\/picture>\n\t\t<div class=\"header-responsive__title-post\">\n\t\t\t\t<figure class=\"wp-block-media-text__media\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2023\/06\/img-solutions-picto-test-prix.svg\" class=\"card__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t<\/figure>\n\t\t\t\t<div>\n\t\t\t\t\t<p>Case studies<\/p>\n\t\t\t\t\t<h1>Price test<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\t<\/div>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-15f79a95\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-orange-1-color has-text-color has-link-color wp-elements-1f52f281e5c6794b744f895fec86ba2c\">Supporting the development of an appropriate pricing policy<\/h2>\n\n\n\n<p><br\/>Launching a product or service requires a pricing strategy. Our Price Tests enable us to understand customer expectations and define the optimal prices to transform an act of purchase. This tool is essential before the launch of an offer to ensure successful marketing, but also after launch to measure and adjust prices once confronted with the reality of the market.  <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"340\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2023\/06\/img-solutions-test-prix-media.webp\" alt=\"\" class=\"wp-image-853 size-full\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2023\/06\/img-solutions-test-prix-media.webp 340w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2023\/06\/img-solutions-test-prix-media-300x300.webp 300w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2023\/06\/img-solutions-test-prix-media-150x150.webp 150w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/figure><\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-07fdf921 bg-top-orange2\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">&#8220;Trade off&#8221; and &#8220;PSM&#8221;, <br\/>cutting-edge tools to optimize your pricing policy<\/h2>\n\n\n\n<p>To understand your potential customers&#8217; trade-offs, or to configure your marketing mix, we offer you an affordable, easy-to-use &#8220;trade-off&#8221; or conjoint analysis tool, which will accompany you throughout the product or service launch phase. This trade-off tool enables you to simulate different offers at different prices to measure their potential appeal, and to identify the most important choice criteria for each target. An extremely powerful tool, trade-off provides invaluable insights into a market, pricing issues and your targets.  <\/p>\n\n\n\n<p>To determine the optimal price of a product\/service based on consumers&#8217; perception of value, we carry out PSMs (Price Sensitivity Measurements). This is the simplest method for quickly identifying the optimal price of a product in the eyes of the consumer. Our long experience of PSM enables us to provide you with an in-depth reading of the responses obtained.  <\/p>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-042999d1 bg-top-blanc\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading has-orange-1-color has-text-color has-link-color wp-elements-73968b85fb8c4f439760faba2843141d\">PSM plan details<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"981\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img1.webp\" alt=\"\" class=\"wp-image-626\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img1.webp 553w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img1-169x300.webp 169w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"980\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img2.webp\" alt=\"\" class=\"wp-image-625\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img2.webp 550w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-solutions-test-prix-img2-168x300.webp 168w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-96367ba0 trame-orange2\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center page has-blanc-color has-text-color has-link-color wp-elements-c2189e3ad16f7da1a355f9149fb2dc84\">Our solutions<\/h2>\n\n\n\n<p class=\"has-text-align-center has-blanc-color has-text-color has-link-color wp-elements-36a3f61c6f09f3cecebba0159b749a51\">Are you interested in Test de prix?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-orange-1-color has-blanc-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/contact\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-8251c6db\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24,35,40],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-user-knowledge","category-nos-etudes-sur-mesure","category-our-tailored-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Price test - L\u2019\u00e9tude sur mesure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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