{"id":1328,"date":"2024-11-05T13:09:26","date_gmt":"2024-11-05T12:09:26","guid":{"rendered":"https:\/\/www.test-institut-etudes.com\/our-expertise\/audience\/"},"modified":"2024-12-19T08:59:57","modified_gmt":"2024-12-19T07:59:57","slug":"audience","status":"publish","type":"page","link":"https:\/\/www.test-institut-etudes.com\/en\/our-expertise\/audience\/","title":{"rendered":"Audience"},"content":{"rendered":"\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-f4272ac5 pt-0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-acf header-responsive \">\n\t<div class=\"wrap\">\n\t\t<picture>\n\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-header-mobile.webp\" \/>\n\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\n\t\t<\/picture>\n\t\t\t<\/div>\n<\/div><\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-aa1774ae pt-0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h1 class=\"wp-block-heading has-text-align-center has-orange-1-color has-text-color has-link-color wp-elements-e6f7d55ec596d2e361fd071f22c5d223\">Knowing your audience to welcome them better<\/h1>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<p><strong>Our objective: to better understand their profile, their consumption habits, their behavior, their visit experience, their level of satisfaction and their expectations.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"608\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-media.webp\" alt=\"\" class=\"wp-image-718 size-full\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-media.webp 836w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-media-300x218.webp 300w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-media-768x559.webp 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/figure><\/div>\n\n\n\n<p class=\"bg-blanc\">Whether barometric or ad hoc, qualitative or quantitative, our studies of museums and tourist attractions aim to better identify visitors. These essential insights help you make informed decisions about branding, cultural policies, pricing, communications and audience development. <\/p>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-039e2b6e\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"403\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/img-expertise-publics-carte.svg\" alt=\"\" class=\"wp-image-422 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Our expertise, built up over 20 years of audience surveys, can support you over the long term or on an ad hoc basis to meet the challenges of supporting or developing your audience.<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-17fda205\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading has-text-align-center has-gris-fonce-1-color has-text-color has-link-color wp-elements-8b25a836326c97a569225c563735fcef\">They trust us<\/h3>\n\n\n<div class=\"swiper-container swiper-logos__container \" key=\"key_block_8da747663f56f502459f0b6b173791d5\">\n\t\t<div class=\"swiper swiper-logos\" id=\"block_8da747663f56f502459f0b6b173791d5\">\n\t\t\t<div class=\"swiper-wrapper swiper-logos__wrapper\">\n\t\t\t\t<div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"538\" height=\"111\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image2.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image2.png 538w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image2-300x62.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"515\" height=\"180\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image4.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image4.png 515w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image4-300x105.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"151\" height=\"55\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image9.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"356\" height=\"207\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image13.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image13.png 356w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image13-300x174.png 300w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"493\" height=\"105\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image19.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image19.png 493w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image19-300x64.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"262\" height=\"220\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image23.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"244\" height=\"244\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image25.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image25.png 244w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image25-150x150.png 150w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"157\" height=\"100\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image30.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"87\" height=\"113\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image32.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"206\" height=\"96\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image34.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"181\" height=\"79\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image40.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"434\" height=\"102\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image44.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image44.png 434w, https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image44-300x71.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/>\t\t\t\t\t<\/div><div class=\"swiper-slide swiper-logos__slide\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"235\" height=\"62\" src=\"https:\/\/www.test-institut-etudes.com\/wp-content\/uploads\/2024\/11\/Image46.png\" class=\"swiper-logos__img\" alt=\"\" loading=\"eager\" \/>\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<!-- <div class=\"swiper-pagination wrap\" id=\"block_8da747663f56f502459f0b6b173791d5-pagination\"><\/div>\n\t\t<div class=\"swiper__btn-container swiper-logos__btn-container wrap\">\n\t\t\t<div class=\"swiper__btn swiper__btn--prev swiper-logos__btn\"><\/div>\n\t\t\t<div class=\"swiper__btn swiper__btn--next swiper-logos__btn\"><\/div>\n\t\t<\/div> -->\n\t<\/div><\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-cde56fce pt-0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center bg-orange jaune has-medium-font-size\">Entrust us with your innovation challenges and benefit from our expertise to build a high-performance offering tailored to your market.<\/p>\n<\/div><\/section>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-48881801 pt-0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\"><strong>Matching offers<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-gris-fonce-2-background-color has-background wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/nos-solutions\/mesure-qualite\/obervatoire-des-publics\/\">Audience Observatory<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-gris-fonce-2-background-color has-background wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/nos-solutions\/connaissance-clients-usagers\/etude-de-frequentation\/\">Visitor survey<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-gris-fonce-2-background-color has-background wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/nos-solutions\/connaissance-clients-usagers\/etude-de-reception\/\">Reception study<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-gris-fonce-2-background-color has-background wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/nos-solutions\/mesure-qualite\/enquetes-de-satisfaction\/\">Satisfaction Survey<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-gris-fonce-2-background-color has-background wp-element-button\" href=\"https:\/\/www.test-institut-etudes.com\/nos-solutions\/mesure-qualite\/etude-des-non-publics\/\">Non-audience study<\/a><\/div>\n<\/div>\n<\/div><\/section>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1328","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience - L\u2019\u00e9tude sur mesure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.test-institut-etudes.com\/en\/our-expertise\/audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience 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